1.0 Our Commitment to Privacy
a. TheBigApple.website respects the importance of consumer information security and personal privacy. Further, Home Program Elite is committed to handling a consumer’s information in a secure environment. Therefore, we have made it a critical focus to protect the confidentiality and security of the personal information you provide us.
2.0 The Information We Collect
a. We or our client network/vendors may collect two types of information: Personally Identifiable Information (“PII”) and Non-Personally Identifiable Information (“Non-PII).
b. PII - PII is information that identifies a specific user of the Services and is provided by the user.
c. When you engage in certain activities on the Services, such as when you register to use the Services, you may be asked to provide certain information about yourself that we will collect and store. This information may include, but is not limited to: first and last name, physical address, email address, phone number and other information specific to the product you have expressed interest in.
d. Depending on what activity you are engaged in, some of the information that may be requested will be identified as mandatory or as voluntary.
e. If you do not wish to provide the mandatory information for a particular activity, you will not be permitted to engage in that activity.
f. You do not have to engage in the activities in which we ask you to provide such information. But if you choose to do so, additional information may be requested, such as your first and last name, gender, email address or date of birth.
g. We log Internet protocol (IP) server addresses for system administration purposes and catalog traffic patterns through the Sites. This information may or may not be linked to a consumer’s personal information at our discretion.
h. Non-PII: Non-PII is information that identifies your computer and its navigational patterns through the Services (but not a specific user).
i. We may automatically collect Non-PII information when you visit the Services, through the use of a variety of tools including cookies (small text files that are stored on a user’s computer for record-
keeping purposes and which contain information about that user’s computer), or other available data analysis or collection technologies.
3.0 How We Use and Share Information
a. We use the information we collect to (a) provide, maintain, and protect the Services; (b) notify you of promotions, special events, new services and special offers, for example, through e-mails; (c) tailor our product offerings, customer service and overall experience; (d) improve the content, operation, appearance and utility of the Services; (e) conduct surveys, research and evaluations; (f) troubleshoot and resolve disputes; (g) gather demographic data and (h) accomplish other administrative tasks.